This isn’t a standard “top sellers” list. It’s a snapshot of how you actually lived in 2025—what you wore on repeat, what you were brave enough to test out, what made home feel cozy, and what you quietly bought to make the chaos of travel a little bit easier.
When we looked at the data from this year, a clear story emerged. You weren’t just chasing trends. You were building systems. You invested in the “forever” pieces (the bag, the shoe), but you also stocked up on the practical underpinnings that make those outfits work.
Here is the story of your year in 25 items.
Section 1: The Wardrobe Anchors
The building blocks of your outfits.
The clearest theme of 2025 was that you built a wardrobe around reliability. These were the pieces that carried real life: school drop-offs, dinners, events, and the in-between days where you still wanted to feel polished.
The Weekender Layer:
The Denim
Nili Lotan’s Otis denim became a favorite for those who know exactly what they like in a jean. Relaxed but polished, it was the kind of pair you find once and then wear on repeat because the fit is just right.
The Color-Pop Cardigan
You leaned into color on weekends. A cardigan with a pop of hue became an easy layer worn over tees when it was cold, or on its own when it wasn’t, adding softness and personality to relaxed looks.
The Daily Uniform:
The Everyday Pant
You embraced corduroy as a fall staple. Tuckernuck’s cord pants stood out for their ease and versatility, offered in rich, wearable colors that felt familiar yet considered. They added texture to everyday dressing in a way that felt natural as the season shifted.
The Unsung Hero
The Nippies nipple covers were one of the highest-volume items of the entire year. They proved you weren’t just looking at backless dresses and halter tops, you were actually wearing them. This was the ultimate styling unlock.
The Boots That Defined the Season
You gravitated toward boots with staying power. Slim suede ankle styles brought a refined, feminine line back into regular rotation, while riding-boot silhouettes reinforced the appeal of timeless proportions. Both pointed to a preference for footwear that feels considered and enduring—pieces that complete an outfit with ease and continue to work season after season.
Dressing Up, Defined:
The Satin Dress
When the moment called for something elevated but effortless, satin became the answer. Fluid silhouettes delivered polish without rigidity, making them a natural choice for weddings, dinners, and events where getting dressed felt considered, not complicated.
The Brooch
You leaned into accessories as a form of expression. Brooches stood out as the detail that changed everything—pinned to knits, outerwear, or dresses, they added personality and intention, proving that a single thoughtful accent can define an entire look. I even dedicated a Substack styling moment to brooches this year, highlighting how one small accent can completely shift an outfit. Read here.
The Jacquard Jacket
Bold layers played a bigger role this year. Jacquard jackets delivered instant impact through texture and pattern, pairing a vintage-inspired feel with modern structure. They became the piece that turned simple outfits into something memorable.
[SHOP THE WARDROBE WINNERS]
Section 2: The Beauty Lab
The products you tested, emptied, and restocked.
If wardrobe anchors were the foundation of your outfits, this section was the foundation of your confidence. Beauty is personal, and there is a lot of testing involved. We try a lot of things together here, and the data shows you were willing to take the leap.
The “Empty & Restock” Winners:
The Glow
Westman Atelier’s Sun Tone Bronzing Drops were a standout. You prioritized looking “awake” and “sun-kissed” over looking heavily made-up.
The Long-Wear Favorite
The Urban Decay Vice Lip Bond was a massive hit. You wanted a glossy lip that didn’t transfer on your coffee cup, and once you saw it worked, you bought it in multiples.
The Hair Savior
You focused on hair health by changing how you styled it. Heatless curling tools became part of the routine.
[SHOP THE BEAUTY HALL OF FAME]
Section 3: The Sanctuary
How you made home feel special.
2025 wasn’t only about getting dressed. It was also about making home feel comforting, and finding ways to keep the little ones entertained so you could actually enjoy that coffee.
The Comfort Systems:
The Foundation
The Ruggable Jemima rug stood out as the most-loved home item of the year. Its appeal spoke to a shared preference for pieces that balance beauty with durability, design that holds up to real life.
The Wellness Shift
This year placed more emphasis on small, repeatable habits. Protein powder showed up as part of that shift, an easy way to support better at-home routines.
The “Quiet Time” Win
The I Spy book became a familiar presence at home, an easy, screen-free way to slow things down.
The Playroom Upgrade
You also invested in making kids’ spaces feel more intentional. The play tent stood out as a favorite, less about clutter, more about creating a designated place for imagination, independence, and play that fits seamlessly into the home.
[SHOP THE HOME EDIT]
Section 4: The Travel Edit
The items that made the journey easier.
You traveled this year. And whether it was a long-haul flight or a road trip, you wanted it to be organized.
The Packing Upgrade
Flat-lay makeup bags became staples. They replaced digging and last-minute repacking with something far more efficient, and once they were in rotation, there was no going back.
The Carry-On Steamer
You like your clothes to look pulled together, even on the road. A handheld steamer became the easy fix, compact enough to pack, reliable enough to smooth dresses and shirts without hunting down a hotel iron.
The Pool-Day Essential
Kids’ swim goggles stayed in rotation, keeping pool days moving without constant stops.
[EXPLORE THE TRAVEL EDIT]
Section 5: The Dream List
The mood of the year.
Finally, there’s the list running in the background: the pieces you clicked, lingered on, saved, and imagined into your life. These epitomize the “Julia Berolzheimer” aesthetic.
The Defining Coat
You were drawn to outerwear that could define an entire look, like this rich brown shearling coat whose luxe texture and sweeping silhouette elevate everything you pair with it.
The Fine Jewelry Layer
While everyday pieces filled most carts, you clicked, saved, and invested in classic gold jewelry, the kind you wear with everything and don’t take off, as the investment that elevates the rest of your wardrobe.
The Symmetry Pochette
Structured leather bags that shape a look from the start. The clean lines and polished finish bring intention to every outfit, anchoring even the simplest pieces.
[EXPLORE THE DREAM LIST]
The Thoughtful Finish
The final story of the year lived in the details, how gifts were wrapped, written, and made personal.
You gravitated toward pieces that made giving feel considered and unrushed. Personalized embroidered accessories, custom stationery, and well-made wrapping paper reflected a preference for gifts with meaning, items that feel thoughtful, lasting, and complete on their own.
These weren’t last-minute add-ons. They were the finishing touches that turned everyday gifting into something memorable, and showed that care, time, and individuality still mattered most.
